Business Studies

As there has been globalization of markets, the tastes and preferences of consumers world-wide are________.


ANSWER

converging upon a global norm


SOLUTION
Some differences in tastes will always remain among people of different nations, but with the tremendous improvement in telecommunications, transportation, and travel, the cross-fertilization of cultures and convergence of tastes can only be expected to accelerate. Consumer preferences are considered one of the key parameters on basis of which marketing strategies are devised.
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