Business Studies

Franchising is a _______ method.


ANSWER

market-oriented


SOLUTION
  • Franchising is a market oriented method of entering an international market as it is a marketing concept adopted by an organization with a strategy of market expansion.
  • Franchising agreement involves grant of rights by one party to another for use of technology, trademark and patents in return of the agreed payment for a certain period of time.
  • It is the uniqueness of the technique that gives the franchiser an edge over its competitors in the field, and makes the would-be-service providers interested in joining the franchising system.
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