Business Studies

In line with a franchising agreement, a franchisee may use ______.


ANSWER

all of the above


SOLUTION
"Franchising is a form of licensing in which a parent company (the franchisor) grants another independent entity (the franchisee) the right to do business in a prescribed manner. This right can take the form of selling the franchisers products, ‘using its name, production and marketing technique, or general business approach.” Donald W. Hacket

Thus it can be said that in a franchising agreement, franchisee uses patents, designs, its know-how, copyrights, trade marks so that it can sell the products of franchiser in the market by fulfilling proper legal requirements.
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Single Correct Medium Published on 18th 08, 2020
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