Business Studies

The companys product-mix influences the pattern of channels. This is substantiated from the which of the following?


ANSWER

The broader the product- line, the shorter will be the channel.


SOLUTION
Elements of marketing mix such as price, promotion, and distribution are also equally important in designing product mix. Company tries to maintain consistency among these all elements to carry out marketing activities effectively and efficiently.
THE PRODUCT IN FOUR P'S (MARKETING MIX).
Product has a vital role in developing the strategy for the overall marketing mix which includes place, price and promotion. Through a definition of the product features and benefits, the rest of the marketing mix elements are determined and agreed upon
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Single Correct Medium Published on 18th 08, 2020
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