Business Studies

The condition of the natural world depends significantly on what profit-making companies are doing, the way they are working, the kind of goods they are producing, and the attitude they are taking toward the natural world.


ANSWER

True


SOLUTION
Protecting the environment is itself a business, and many organizations, especially nonprofits, take that as their guiding purpose.Their direct influence over the natural world, however, is slight when compared against all the globe’s for-profit companies chugging away in the name of earning money. Whether the place is Cancun, or China, or the United States, the condition of the natural world depends significantly on what profit-making companies are doing, the way they’re working, the kinds of goods they’re producing, and the attitude they’re taking toward the natural world. Three common attitudes are
  1. Accelerate and innovate,
  2. Monetize and count,
  3. Express corporate responsibility.

There’s a subtle difference between environmental conservation and protection. Conservation means leaving things as they are. Protection opens the possibility of changing the natural world in the name of defending it. One way for a business to embrace the protection of nature is through technological advance. New discoveries, the hope is, can simultaneously allow people to live better, and live better with the natural world. Looking at a stained paradise like Cancun, the attitude isn’t so much worry that we’re ruining the world and won’t be able to restore a healthy balance, it’s more industrially optimistic: by pushing the accelerator, by innovating faster we’ll resolve the very environmental problems we’ve created.
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