Business Studies

The franchiser can expand his distribution system in the least possible time.


ANSWER

True


SOLUTION
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand; and rights to sell its branded products and services to a franchisee.
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Single Correct Medium Published on 18th 08, 2020
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