Business Studies

The marketing mix when applied to international market must __________.


ANSWER

take into account the cultural and environmental variations between the different markets


SOLUTION
  • International business is broader concept to include export and import of goods and services and a wide variety of other ways in which the firms operate internationally.
  • The marketing mix that is to be applied to the international market must take into account the cultural and environmental variations between different markets as the business environment varies in different markets.
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