Business Studies

Which among the following allows permission to use the trademark and provides assistance in business for a particular amount?


ANSWER

Franchise


SOLUTION
A franchisor is a party who owns trademark or trade name. He/She provides support in the form of marketing, advertising, training, sometimes finance in return for an agreed fee.
A franchisee is a party who uses the trade name or trade mark. He/She starts and expands business on the basis support received from franchiser. He/She pays fees to franchiser in return of all the support he/she gets from him/her
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