Business Studies

Which of the following is not a criticism of CSR?


ANSWER

CSR leads to enhanced brand reputation


SOLUTION
 $$CSR$$ creates a favourable public image, which attracts customers. Reputation or brand equity of the products of a company which understands and demonstrates its social responsibilities is very high.
Customers trust the products of such a company and are willing to pay a premium on its products. 
Organizations that perform well with regard to $$CSR$$ can build reputation, while those that perform poorly can damage brand and company value when exposed. Brand equity, is founded on values such as trust, credibility, reliability, quality and consistency. 

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